Liz Truss, Steve Bannon and Tucker Carlson? Inside the One-Time PM's Audition for Maga

Liz Truss, launched the premiere of her online program with a pledge to reveal "the evil-doers" attempting to weaken Britain, the US and Europe. She explained she would lay bare how an "worldwide alliance of leftists function to subvert democracy and the electorate's mandate."

"We're going to look at the political movement of Donald Trump and see how this can be accomplished in Britain," Truss declared. "We'll be talking to the leading lights of the Maga movement."

Before the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a type of political shift," stated veteran reporter John Solomon. His Just the News platform will carry the Truss's new podcasts.

Building Connections in the Conservative Media Landscape

British fellow travellers, including a counselor supportive of Reform, have also helped her launch the Liz Truss Show. Its staging is competent, though simple. The show has attracted a subscriber base of 10k in her first week and her debut garnered tens of thousands of views during that week.

This marks a small opening, but in aligning with Solomon, she is being thrust into a well-developed conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions include alleged censorship by the mainstream media and a aim to dismantle a so-called administrative state – which she attributes her downfall to for the abrupt termination of her calamitous premiership.

"The platform is not widely recognized beyond the pro-Trump media sphere, but it does have credibility there, largely because of Solomon, who gives commentary on Maga platforms like the program hosted by Steve Bannon and has even interviewed the former president," said an anthropology expert, who has extensively researched the Maga movement.

A Contentious Ally

The former PM's foray to transplant the pro-Trump media model to Britain has aligned her more closely to controversial figures such as the journalist.

He set up Just the News following backlash after he was accused of pushing inaccurate reports about the President's actions in Ukraine, as well as disputed reports about the former US ambassador to that country.

Solomon's reporting were echoed within the pro-Trump outlets, with the journalist featuring as a frequent visitor on the widely-watched Fox News program. The former president personally promoted Solomon's reporting.

He wrote the allegations regarding Ukraine in a set of articles for the outlet the political newspaper, where he was moved to a columnist role after colleagues complained about his work. His claims were pivotal in the then-president's request for the officials in Kyiv to probe the Bidens in 2019. Those demands culminated in impeachment charges against Trump. The US Senate later voted to acquit the commander-in-chief.

Not long after the journalist departed the publication in late 2019, the news organization revealed it was conducting a examination of his work relating to the Ukraine issue. It determined Solomon had relied on questionable informants and noted he "failed to identify important details about key Ukrainian sources, specifically the fact that they had been charged or were under investigation."

Joining the Network

His media appearances are a example of the conservative ecosystem the former prime minister is entering. Solomon mentioned his endorsement of the program on a broadcast he helps run on the right-wing channel, a conservative television outlet that is where you find the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also features. Truss has already spoken with Bannon on one of her first podcasts.

In linking up with the journalist and his outlet, Truss has become a small part in a extensive web of conservative media outlets that routinely amplify each other's content.

His personal programs have often featured personalities such as commentator Mike Benz, a political voice whose arguments against USAID was cited by the X owner as reasoning behind shutting down the international development organization.

An International Strategy

While the former PM's unnatural presentation and political travails have been mocked at home, a number of stateside commentators are taking seriously her efforts to revamp her image as a local version of the Maga media.

"It is necessary to treat individuals such as her with seriousness, even if you may not want to accept their words at face value," commented Rob Flaherty, who worked in the Biden White House.

"It was evident how in 2024 the former president utilized that ecosystem to disseminate his views. Certainly that ecosystem exports and influences conversation abroad. It looks fairly obvious to me that the circumstances in the Britain are comparable to what allowed this parallel press sphere to flourish in the US."

a political theory expert, said the digital right-wing media sphere was already exerting influence in the UK.

"The internet is borderless," Finlayson remarked. "There's a kind milieu within which content circulates – on occasion appearing in harsh versions and other times more moderately – but which is interlinked."

Professor Hinton said the expansion of the online right in the UK lately meant the "potential to have a larger effect is substantial."

Global Goals

"Liz Truss along with Nigel Farage recently spoke at the the major conservative conference, where I observed they deployed Make America Great Again rhetoric before the {king of Maga|

Kristina Wang
Kristina Wang

A passionate writer and mindfulness coach who shares insights on creativity and self-discovery through journaling.