Must A Wannabe Content Creator Friend Stop Using People for Content?

The Prosecution: Beth

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, Marielle, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes she films me while I’m eating, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my unease about the situation, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest assisting her make content.

I’m grateful that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I’m not a prop for her online persona.

The Defence: Marielle

I want my friend to see that the content we make together can get us an opportunity.

I love shooting content. It’s not just a pastime; it’s part of who I am. Producing content and sharing my life online allows me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY content creation.

Creating content is my interpretation of living actively: observing the nuances, sharing them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we create together can achieve: an opening. I understand not all people likes being on camera, but often spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but friends support one another in small ways. I thought filming a clip now and then would be fun for her. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She needs to respect her friend's personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some real memories, where true emotions are preserved, not online archives. Even celebrities who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The solution lies not in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Kristina Wang
Kristina Wang

A passionate writer and mindfulness coach who shares insights on creativity and self-discovery through journaling.